Research and Analysis Methods

We’ve got a full toolbox and use a wide range of proven research methods to meet your study objectives. We are not a “one tool” research provider. We bring the right method to each study to achieve your objectives.

Quantitative Techniques

  • ANOVA

  • Cluster Analysis

  • Conjoint Analysis (CBC, ACA, ACBA- via Sawtooth Software)

  • Correlation Analysis

  • Cross Tabulation With Significant Difference and Standard Error Testing

  • Discrete Choice

  • Discriminate Analysis

  • Factor Analysis

  • Max-Diff Analysis

  • Monadic and Semi-Monadic Testing

  • Multiple Regression

  • Structural Equation Modeling (path analysis, causal analysis)

  • Turf Analysis

  • Van Westendorp Price Sensitivity Meter

Qualitative Techniques

  • Analogies

  • Card Sort (“faux” discrete choice)

  • Collage/Image Development

  • Diaries (written, photo, video)

  • Ethnographic Analysis

  • Game Playing

  • Laddering

  • Personification

  • Scenario Evaluation

  • Sentence Completion

  • Thought Listing