Our Team
Our team has deep experience and understanding of both animal health/nutrition and marketing research, allowing us to achieve your study objectives.
David Soorholtz
President
Over 30 years of experience as a marketing researcher working in animal health/nutrition
Founder and President of MarketSense, Inc. 1997-2015
Managing Director of Kleffmann North America 2015-2018
16+ years as a salesperson, brand manager, marketing director and business development manager (Syntex, Diamond, Boehringer Ingelheim)
B.S. in Animal Science from Iowa State University plus executive coursework in marketing and market research
Grew up in a purebred Angus beef cattle operation
Becca Morrow
Sr. Project Manager
Over 10 years as a marketing researcher working in animal health/nutrition
Previous work with Adayana Agribusiness Group, Beck Ag and Kleffmann Group
Additional background in strategic planning, influence marketing, and marketing planning across the entire ag value chain
Managed major comprehensive integrated livestock quality management system – from site assessment, SOP development, training to audit
B.S. Agribusiness & Applied Economics, The Ohio State University
Active partner in family’s farming operation