Respondent Types

We routinely conduct research with people who distribute, recommend, influence or use animal health and nutrition products. From food producers to pet owners to veterinarians and key opinion leaders of all types - we understand their businesses and lives. Our findings are connected to their reality.

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Food Animal

  • Beef Producers (cow calf/stocker/feedlot)

  • Consumers

  • Dairy Producers

  • Nutritionists

  • Poultry Producers

  • Swine Producers

  • Vet Students

  • Veterinarians

  • Other Industry Stakeholders

Companion Animal

  • Horse Owners & Trainers

  • Pet Owners

  • Thought Leaders & Academia

  • Vet Students

  • Veterinarians & Specialists

  • Veterinary Office Staff

  • Veterinary Technicians